Kit

Sell the first product from the email you send.

Broadcasts, automations, and a checkout for a download or a paid newsletter. The tool formerly called ConvertKit.

Start free

Free plan to start. A fee applies when you sell.

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What you get

  • The email is the product Writing and sending is the main screen, not a side tab.
  • A launch sequence Tag who bought or clicked, then send the next note.
  • Checkout on the list Sell a file or a paid newsletter without a second tool.
  • You can see the buyer The sale stays attached to the subscriber.

How a first sale goes

  • Start the list on the free plan.
  • Write the email that offers the file.
  • Let the buyer pay from that same account.
The limits, in their words

Kit can sell a digital product on every plan, including free. Selling in US dollars costs about 3.5% + 30¢ per order, card processing included.

The plan that feels finished is paid, and the price scales with subscribers. That is awkward before you have sales.

This is not a course school. A “course” here is a file or a link you fulfill yourself. Landing pages stay simple.

Who should skip it

Best for a guide, a template pack, or a workshop you expect to sell by writing to a list.

Skip it if you need lesson modules and a student login, or if you only want a newsletter with a built-in growth network.

Pros and cons

Pros

  • Writing and sending email is the main job of the product
  • Tags and automations fit a small launch
  • A digital file can be sold to the list without another checkout tool
  • You can see who read, clicked, and bought

Cons

  • The plan that feels finished is paid, and it costs more as the list grows
  • Commerce takes a fee on every sale
  • A course here is a file or a link, not a classroom
  • Landing pages won’t carry a complicated offer
Screenshot walkthrough
A broadcast — the email that would announce the product.
An automation — what happens after someone buys or clicks.
Product checkout — price and delivery for a download.